Whats the best auction to use selling on eBay

What type of listing is best for selling on eBay

Here is a quick guide to the different types of listings you may use to sell your items on eBay.

Auction
Buy it Now
Auction with Buy it Now
Reserved Price
Best offer
Shop store item

Auction

When you list an item for sale on eBay using the auction format, you are basically selling off your item to the highest bidder. Imagine you are at Auctioneers, the Auctioneer will continue accepting bids from people until one of two things, only one bidder is left and they will win the auction, or if time runs out. This doesn’t usually happen at a normal auction but time runs out on an eBay Auction. Buyers will bid on your item for sale, and when the auction listing ends, the ebay bidder with the highest bid amount wins your item. If you have a popular item for sale, and you have 3 or 4 bidders you can reach very high amounts as buyers don’t want to lose to another buyer, which pushes the price up and your profit up to. If you list as an online auction your item will receive full exposure on eBay search results.

Buy it now

If you list your item for sale on eBay using a Buy it Now or BIN, then you specify the amount you want to sell your item for, say 99p, a buyer comes along, likes your item, does a buy it now and your item is sold. You set the buy it now price for anything you want, but remember setting it too high will end up with your item not selling and you having to re-list later for a lower price. Selling using a buy it now format gets full exposure on eBay search results.

Auction with Buy it Now

This has to be my favourite way of listing an item, for two reasons, I will explain my reasons after the explanation of Auction with a Buy it now option. When you list an eBay item for sale you can combine auction and buy it now, which means you list your item as an auction but it can also be bought instantly. So you can list your item with an auction starting price of 1p and have the option of a buy it now for £9.99. Buyers can then bid, and wait to see if they win they item, or they can buy it now and not miss out on your item.

Ok now back to the two reasons I love ABIN (Auction Buy It Now) first reason is that when people search on items on eBay, they sort the items by price, usually lowest first, because everyone wants something cheap, that’s why they are on eBay after all, so your item will show up in the low price sorted search, lots of exposure.

Second reason, buyers don’t like to wait, if they want an item they want it NOW so they BUY IT NOW, ebayers are fed up of being pipped at the post, you know when a bid goes in at the dying seconds of an auction and beats their bid. So my experience is that people just BIN rather than wait the 7 or 10 days for the auction to end. Auction with buy it now also gets full exposure on eBay search result returns.

Reserved Price

When you sell an item on eBay you can out a reserved price on it. This means that unless your item receives a bid of a certain amount it won’t sell. You set the reserved price, it’s the lowest price that you are willing to sell your item for, so if you are selling a mobile phone on eBay, and you don’t want it to sell for any less than £200, you set the reserved price at £200, bidding will start on your item, but until a bid of £200 is received the auction will state that “the reserved price has not been met”.

If your auction had received a bid of £150, even though that bidder is the winner, they don’t win your item because the reserve price was not met. If the item received a bid of £200 then that person would win the item.

If your item received lots of bid, above £200 say the highest bid was £245, then you still get the £245. Your reserved price is the lowest limit your item will sell but does not limit your auction to that amount.

Listing with an auction with a reserved price will get maximum exposure on ebay search returns.

Best Offer option

The best offer option allows possible ebay buyers to suggest an offer to you for you’re for sale item. You list your item for sale, say £2.99, along comes a buyer and thinks yeah I want that item but I’m not willing to pay £2.99, I only want to pay £1.99, they can send you an offer through the eBay system and offer you the £1.99 for your item. You then have the choice of accepting their offer, and the item will be sold for that amount, or you can reject the offer, and the item will continue running in the auction for sale.

A buyer can only submit one offer to you. When selling your item and offering a best offer option, try and list it a little bit higher, so you will receive good offers on your item.

Shop Store Item

When you sell an item on eBay if you have an eBay shop or store you can list your items in there for longer and lower prices. So you can list your item for 30 days for much less eBay fees. Now this may sound great but there is a twist. EBay changed the rules, and now shop store items are only returned in eBay search results when there are few items similar to what you are selling.

So say I had an ebook, popular one, like eBay Powerseller Challenge, there is thousands of this particular ebook on ebay, so my shop store listing would not show up in the search results. If however I was selling an ebook that not many other sellers were selling, like Catch a Cheating Spouse, then my listing would be shown in the eBay search results.

So to re-cap if you item is very popular, it won’t show up in search results, if it’s rare and original it will. Remember to try and always have a unique title, dont use the same titles everyone else does or your shop item will get lost under all the others.

Don’t let this put you off listing in your shop or store because it can heavily reduce your ebay listing fees. Just use other auctions to divert people to your shop store items.

Always make sure you add a part in all your listings saying why not visit my shop for more great items.

EBay are always changing their auction formats, listing lengths, item exposures etc etc, so make sure you check what the current practices are rather than taking the information in this post as the law.

If you are a beginner to eBay and find it confusing, why not get this fantastic eBay beginner guide, and In no time at all you will be an eBay expert.

Note to resellers: This ebay guide comes with master resell rights, ecover, and ebay listing page too!

Ultimate eBay Beginners Guide with Resell Rights


Sally :)
http://www.sallys-ebooks.co.uk

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